Johnnie Walker has always been defiantly optimistic and a beacon of progress - that’s what Keep Walking is all about
2020 marked 200 years since John Walker first threw open the doors to a grocer’s shop in Scotland and began a journey that brought Johnnie Walker whiskies from the four corners of Scotland to the four corners of the world. The brand’s rallying cry of ‘Keep Walking’ has been inspiring those who share that same desire to push the boundaries and taste more out of life for over two decades.
Through The Ones Who Keep Walking – part of an ongoing global roll-out of the next chapter in their iconic Keep Walking campaign and a follow-up to the release of The Man Who Walked Around the World in November 2020 – Johnnie Walker sets out to explore what the spirit of Keep Walking means for change makers, creatives and trailblazers today.
As the world’s number one Scotch Whisky brand1 (IWSR), Johnnie Walker whiskies are enjoyed by people in over 180 countries around the world. Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label.